PROFESSIONAL SERVICES
Professional Services.
The best way to get your cause or campaign noticed is through a researched and strategic communications approach. To make this possible, we offer comprehensive support that pulls together a wide-range of skills, backgrounds and perspectives to every client we serve. This includes leveraging earned, paid and owned media to connect with audiences. Below is a list of services we can offer.
Strategic Communications.
We work with organizations to develop communication plans, editorial schedules and opportunity specific initiatives. Plans may include setting goals, creating editorial calendars, developing strategy and messaging, tracking timelines, identifying target audiences, etc.
Earned Media/PR Strategy.
We support clients in developing and executing targeted earned media strategies, including proactive media pitching, rapid response, press release development, editorial strategy, media list building, targeting, editorial outreach and media relations.
Crisis Communications.
We execute strategies intended to preserve the reputation of mission-based organizations. We develop and implement crisis communication plans that rebuild trust with the media and partners. We operate through the lens of transparency, accountability and urgency.
Issue Messaging.
We draft strategic, research-based messages that reach priority audiences while ensuring content is developed through an asset-based and equity-focused lens.
Workshops/Technical Assistance.
We lead workshops on communications planning, media training, working with reporters, ethical storytelling, crisis communications and more. We also provide technical assistance to partners, grantees, chapters, affiliates and staff via trainings, toolkits, turnkey templates and more.
Digital Strategy.
Our team works with clients to leverage issues across owned media channels such as websites, social media and email. We also create dynamic, culturally responsive content delivered across multiple media platforms.
Event Planning.
We love to plan events. Whether it’s a national press event, a webinar or a local panel discussion, our formula for successful event planning has been perfected through a lot of practice. Our specialty is in planning well-attended, media-friendly events—virtually or in-person—that meet client goals.
Strategic Partnerships.
Critical to any successful communications strategy is ensuring that the right influencers, partners and communities are at the table. We work with you to identify current and potential partners and create strategies that build consensus, share power, leverage strengths and resources, and promote collaboration.